TTR DATA

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From TTR to TTR Data

After 10 years of experience, TTR - Transactional Track Record - decided to change its name and domain to TTR Data. www.ttrdata.com. A small change that makes all the difference in the brand's ambition, image and future.A rebranding that aims to position the brand as a data reference in financial decisions with the main decision makers in the market through a credible, direct and increasingly up-to-date image.

Human and Data intelligence

The brand's strategy focused on valuing data as the basic unit of information, but also as the beginning of any knowledge when well used and selected.

A brand that talks about the relationship between human and digital knowledge and that makes the leap from a financial information platform to a brand that offers deep but objective knowledge, close but immediate, numerical but contextual.

NOW YOU KNOW

Without using buzzwords from the category, it gives immediate access to the best information tangible, with knowledge not only of those who offer it but also of those looking for it.

New logo, new language

A logo that continues to highlight the TTR acronym and uses the date to immediately position the brand in the industry.

With an unapologetically digital image - more modern, sophisticated, dynamic and easy to understand - the brand adds a touch of human intelligence, specialist in reading, interpreting

and personalizing data.

The new color of the logo, blue, adds credibility and is synonymous with information and innovation. Green as a secondary color was already part of the brand codes, but we gave it a lighter, more vibrant and technological tone.

Because data doesn't need to be boring, we've brought a dynamic and engaging language that reinforces the immediacy of information but also its intelligent offer adapted to each customer.